In a groundbreaking move towards circularity, Y/PROJECT, the avant-garde Parisian label designed
by Glenn Martens, proudly announces a strategic partnership with Arianee and Maison Neyret.
Together, they unveil a revolutionary leap in sustainable fashion – Blockchain-based Digital Product
Passports (DPP) for denim items within the Y/PROJECT Evergreen collection.
A COLLABORATIVE EFFORT: Y/PROJECT, ARIANEE, AND MAISON NEYRET PIONEER SUSTAINABLE FASHION TECH
This common effort with Arianee and Maison Neyret marks a significant milestone in the
intersection of fashion and technology, bringing forth a new era of transparency and sustainability
in the industry.
UNVEILING THE FUTURE OF FASHION: Y/PROJECT'S EVERGREEN
COLLECTION GOES DIGITAL
Committed to reducing environmental impact, Y/PROJECT's Evergreen collection champions ethical
manufacturing, prioritizing low-impact materials, and sustainable practices. Since its inception in
2020, the Y/PROJECT Evergreen collection has redefined wardrobe essentials by curating timeless
pieces with iconic styles meant to be versatile. This carefully crafted collection goes beyond fleeting
trends, as each design is meticulously conceived to defy obsolescence, ensuring they stand the test
of time in your closet. The introduction of Digital Product Passports, powered by Arianee's cutting-
edge technology and Maison Neyret's expertise, marks a pivotal moment for the brand, allowing
customers unprecedented transparency into the journey of their chosen garments. Available at
yproject.fr.
AHEAD OF THE CURVE: Y/PROJECT LAUNCHES DIGITAL PRODUCT
PASSPORTS AHEAD OF DPP REGULATION
As the fashion industry braces for the DPP regulation set to take effect by 2027, Y/PROJECT takes a
bold stride forward by introducing its first Digital Product Passports. This visionary move not only
aligns with impending regulations but elevates the brand's commitment to circularity, enhancing
customer knowledge across wholesale and second-hand channels.
Pascal Conte-Jodra, Y/PROJECT CEO, affirms, "Pushing fashion’s boundaries must go hand in hand
with committing to sustainability. Digital Product Passports, in collaboration with Arianee and
Maison Neyret, offer us a fantastic opportunity to bring a new dimension to the circular economy in
fashion."
TECH MEETS FASHION: A SEAMLESS PARTNERSHIP FOR CIRCULARITY
The collaboration between Y/PROJECT, Arianee, and Maison Neyret leverages cutting-edge
technology. Maison Neyret's combined textile and digital know-how, the fact that we are an experienced
industrial company, unique identifier, etc.) Maison Neyret’s smart tags and product cloud Scalabel,
combined with Arianee’s digital product passports, seamlessly integrate digital features into the
Evergreen collection. After scanning a unique QR code, clients gain immediate access to their Digital
Product Passport, ensuring a quick and immersive onboarding experience.
Pierre-Nicolas Hurstel, Arianee CEO, states, "This partnership will help Y/PROJECT make second
hand a true channel, gather precious insights, and reduce their cost of acquisition. We are delighted
to combine our technology with Maison Neyret’s savoir-faire to enable Y/PROJECT to launch their
first Digital Product Passports, thus making fashion more sustainable.”
OWNERSHIP EMPOWERED: Y/PROJECT'S DIGITAL PRODUCT PASSPORT
UNLEASHES EXCLUSIVE FEATURES
Clients can effortlessly obtain their Digital Product Passport with just two clicks, experiencing a
password-less and self-custody process. The unique 2FA identification code, securely placed in the
item's packaging, adds an extra layer of authenticity. Unlocking exclusive blockchain-enabled
features, clients now own not only their physical item but also gain access to:
- Authenticity & Ownership: Proof of genuine Y/PROJECT items and unique ownership.
- Product History: A tamper-resistant record of the product's lifecycle.
- Transparency: Comprehensive information from raw material sourcing to the finished item.
- Transfer of Ownership: Facilitating resale in a circular economy.
- Ownership-Based Messages: Personalized invitations, offers, and information from the brand.
Benoit NEYRET, Maison Neyret CEO, emphasizes, "The implementation of circular economy
solutions must be carried out by an experienced industrial company, capable of supporting the
brand from the idea to its concrete implementation, both at the digital and physical sides. We are
happy to play this role with Arianee for Y/PROJECT and to contribute to building the fashion of
tomorrow.”
SEAMLESS INTEGRATION: THE MARRIAGE OF FASHION AND TECHNOL OGY
Thanks to the combined know-how of textile and digital of Maison Neyret, Y/PROJECT was able to
integrate digital functionalities into its products without constraint and above all on an industrial
scale. A seamless operational integration for the brand made possible thanks to Maison Neyret's
serialized industrial tool following several years of R&D.
A unique identifier is created and digitally assigned to each item. It is then associated with all the
information and data linked to the product that are so easily made accessible to users directly from
the garment using a label with Unique QR Code.
A SUSTAINABLE FUTURE BECKONS: Y/PROJECT PIONEERS CIRCULAR FASHION
Since 2020, Y/PROJECT's Evergreen collection has championed traceability and environmental
consciousness. This groundbreaking partnership with Arianee and Maison Neyret propels the
French label to new heights, ensuring it is poised to scale ahead of the curve, unlocking ROI while
embracing the limitless opportunities of sustainable fashion.
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