DIGITAL PRODUCT PASSPORTS FOR luxury
Turn each luxury product into an engagement platform and unlock new product-based experiences
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Digital product passports are becoming a standard for the luxury industry. Create a passport for each product, and turn it into a long-term consumer engagement platform for benefits way beyond transparency.
They build on the Arianee protocol
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WHY SHOULD YOU IMPLEMENT DIGITAL PASSPORTS ON ALL PRODUCTS?
1
Fulfill the growing consumer demand for transparency
2
Build new service-based business models around circularity (repair, resell)
3
Directly connect with clients and communities, regardless of how their products were bought (online/offline, brand new/secondhand, or gifted)
4
Respect consumer privacy and data integrity
5
Get ready for upcoming regulations
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Provide reliable product information
Dematerialize documents
Digitize and secure documents in a verifiable and immutable way:
Authenticity certificates
Transparency records
Warranties
Proof of ownership
Maintenance / history logs
Product specifics and usage instructions
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Extend brand narratives with experiential content
Display images or videos capturing the noteworthy moments like new releases or intricate craftsmanship
Showcase your sustainable practices in sourcing and manufacturing
Offer your customer a digital representation of the luxury item to display in their virtual cabinet
Foster direct, perpetual connection with customers
Through their digital passport, your clients will now have the ability to:
Connect with the brand, regardless of being primary or secondary product owners
Receive personalized communications from you (E.g. invitations to exclusive product launches)
Use their proof of ownership as their invitation, complete with the option of remaining anonymous
Engage with a community of fellow product line holders
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Deliver high-value after-sales services
Deliver in-app notifications for unique experiences like expert consultations and pampering sessions
Facilitate service bookings through the wallet for insurance, lost and found, and resale
Streamline repair requests, progress tracking, and completion alerts within the app
Facilitate circularity
Allow customers to resell their products without hassle:
Easily list the product on a second-hand marketplace with a few wallet clicks
Automatic retrieval of product information, no manual form filling needed
Tamper-proof product passport documenting all lifecycle events, boosting resale value
Receive real-time estimate of the item value
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Develop joint loyalty programs with your partners
Collaborate with partner brands to create special packages to reward your most loyal clients
Leverage web3 interoperability to streamline the process
Expand customer base with minimal costs
Build a loyalty program with reward levels based on customer engagement
CORE FEATURES
Have a comprehensive on-chain history of important events in the NFT’s lifecycle (e.g. repair, resale). Allow users to accept/refuse new events.
Stay in direct contact with the brand and receive exclusive content or offers in decentralized messages
Generate a QR code/link (timestamped on-chain) to prove or transfer ownership of an NFT.
As an authorized user, access private content and important information (e.g. NFT History, dMessages)
Access exclusive services provided by the brand (e.g. resell, repair, recycle) from the comfort of your browser
Collect the passport in one click, and conveniently access it from your client account, wallet, or dApp
END-TO-END SOLUTIONS BUILT FOR SCALABILITY and durability
Our open and interoperable digital product passports are supported by a strong enterprise-grade infrastructure that addresses your architectural requirements more effectively than any players.
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Persistence
Privacy (passport content and production volumes)
Interoperable
SKU-level granularity
API-based accessibility
Seamless integration into the brand's architecture (from ERP, PIM, to CRM)
BREITLING: lARGE SCALE TOKEN-BASED DIGITAL PRODUCT PASSPORTS
Breitling has integrated within its IT system the Arianee SaaS Platform to create & distribute digital product passports of their watches at scale.
