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In a landmark development for the blockchain and digital identity sectors, Arianee, the pioneering platform for digital product passport certification, has announced its partnership with Ethereum Name Service (ENS), marking a significant step forward in the management of verified identities online for brands, with Breitling being the first to connect their domain name to ENS.
What it means for Arianee
At Arianee, we harness the power of blockchain technology to offer transparent, secure, and sustainable digital product passports for durable goods. We are excited to announce our partnership with ENS to revolutionise Verified Identity Management Onchain. This will enable brands using the Arianee Protocol to connect their domain names to ENS, thereby enhancing authenticity of their products and security through verifiable onchain identity. This partnership represents a fusion of two of the most innovative technologies in the blockchain space, setting a new standard for digital identity solutions.
Shifting to a New System
We are shifting from our proprietary identity verification system, which included a Verified Issuer feature, to one leveraging the ENS protocol.
What is a Verified Issuer?
Blockchain’s pseudo-anonymity makes verifying NFT authorship challenging; our previous system required a KYB process and committee validation via multisig to ensure authenticity.
Now, by integrating the ENS protocol, we offer a seamless and secure method for users aligning with our mission to create a more secure, transparent, and user-friendly digital world. This new standard combines our expertise in digital certification with ENS’s innovative identity certification approach.
How it Works
Brands utilizing the Arianee Protocol will need to link their public wallet addresses to an ENS name that is connected to their corporate domain. This process enhances collaboration across the blockchain ecosystem, allowing brands to establish a robust digital presence and assert digital sovereignty over their identity on the Ethereum blockchain. It also facilitates enhanced security and streamlined interactions between brands and their customers, simplifying the verification of every token transaction associated with the brand. Integrating $ARIA20 tokens within this framework ensures that our ecosystem remains at the cutting edge of blockchain technology.
What it means for ENS
ENS acts as a bridge that enhances collaboration across the blockchain ecosystem, ensuring that all parties can interact more seamlessly and with increased confidence. For a brand to link their domain name to ENS is a forward-thinking approach to transparency and security.
Let’s break it down. Now that Breitling has adopted its ENS domain, each Breitling watch is equipped with its blockchain-based Digital Product passport, authenticated only if linked to the brand’s registered ENS. This ensures that services and exclusive offerings are accessible only by genuine product owners.
About Arianee
Founded in 2017, Arianee harnesses the power of Digital Product Passports, transforming them into rich, dynamic data to enable brands to foster deeper relationships with their customers and embrace new circular business models. Our blockchain technology turns every product and engagement proof into a touchpoint for meaning brand experiences, while respecting user’s data privacy. Today our major clients include brands such as Richemont Group, L’Oréal Group, Breitling, Paris Fashion Week, Moncler, Panerai, Mugler, Lacoste, & Y/Project.
At the heart of Arianee solutions lies the Arianee Protocol: open source, selectively adopted and decisively leveraged by brands. It comprises a set of smart contracts deployed across various EVM chains, designed to create enriched and dynamic NFTs that brands can distribute to enhance user engagement.
The fundamental operations of this protocol include:
- Minting: Enabling the distribution of ownership information controllable by clients in the form of an NFT.
- Transfer NFT: Facilitating the movement of NFTs between parties.
- Prove ownership: Allowing the creation of a verifiable proof of ownership for an NFT, both online and in real life.
- Timestamp Events On-Chain: Marking significant events in the NFTs lifecycle on the blockchain.
- NFT History: Providing access to the full history and provenance of the NFT.
- Send Message to NFT: Allowing an authorized blockchain wallet, typically a brand, to communicate directly with the NFT owner.
The Arianee Protocol
The Arianee Protocol is a blockchain-based set of smart contracts designed to create verifiable and secure digital product passports for durable and valuable items. It enables brands to issue NFTs compliant with the Ethereum ERC-721 standard, enriched with advanced features.
Deployable across multiple EVM-compatible blockchains, the protocol ensures high performance, energy efficiency, and data integrity. Fully open-source and permissionless, it promotes transparency, auditability, and user-owned data.
What’s Next?
As tokenized physical products and online identities become increasingly integral to our daily lives, the importance of reliable verification methods pave the way for a future where digital identities are managed with the utmost integrity and security.
Imagine every Breitling watch equipped with its blockchain-based Digital Product Passport, authenticated only if linked to the brand's registered ENS. This ensures that services and exclusive offerings are accessible exclusively to genuine product owners. By connecting Arianee’s robust protocol with ENS’s user-friendly naming services, we’re setting a new benchmark for digital interactions.
Breitling.com will facilitate smoother transactions and verifications through a decentralized, trustworthy framework with their ENS.
Arianee and ENS are reshaping how brands engage with blockchain, leading to a more secure and transparent digital future. Stay tuned as more brands join, keeping our ecosystem at the forefront of blockchain innovation and luxury brand experiences.
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