Watchmaking / LuxuryThe future of watch ownership with the digital passport
Since October 2023, every Panerai watch comes with a digital passport. Proof of ownership, certified history, warranty extension and access to Pam.Guard — the Panerai community's digital platform. The DPP also anticipates future ESPR requirements.
Request a democonnected watches
warranty extensible via DPP
scannable warranty card
owner platform
Owner journey
In-store purchase
The customer purchases their watch in a Panerai boutique or at an authorised dealer. The warranty card contains a QR code.
Scan & registration
By scanning the QR code, the owner accesses Pam.Guard and claims their digital passport. A wallet is created automatically.
Services & transfer
Access to certified information, warranty extension, exclusive services. For resale or gifting, the passport transfers in a few clicks.
Benefits for owners
Protection
Secure your watch's unique identity with a tamper-proof blockchain certificate.
Direct communication
Stay connected with Panerai for exclusive services, invitations and updates.
Certified information
Access the full history: repairs, transfers, servicing — everything is tracked.
Exclusive services
Enjoy a range of personalised services reserved for Panerai owners.
Warranty extension
Extend the limited international warranty up to 8 years via the digital passport.
Simplified transfer
Pass the passport to the next owner in just a few clicks — gift, inheritance or resale.
An asset for the secondary market
The Panerai digital passport serves as transferable proof of ownership, containing the technical history and detailed information for each watch. On the resale market, it reinforces provenance documentation and the piece's history — a major advantage in the fight against counterfeiting and for the valuation of pre-owned watches.
Digitalise the owner experience
Join Panerai and the watchmaking maisons that add value to every piece with an Arianee digital passport.
Request a demo