EEE / AppliancesESPR, WEEE, AGEC
First Digital Product Passport deployment for home appliances in Europe. Full traceability from production to recycling.
Read the storyESPR 2027 deadline — Are you ready?
The Digital Product Passport ready for the EU
Get your products ready today. The open infrastructure that turns European regulation into a competitive advantage.
3.4M+ passports deployed for 50+ brands across 40+ markets — Breitling, Fnac Darty, Richemont.
D‑—
days until the EU Central Registry19.07.2026 · ESPR Implementing Reg.
Trusted by
Retail / EEE · 200K+ DPPs
Éco-organisme · 150K+ DPPs
Horlogerie / Luxe · 500K+ DPPs
Luxe · 800K+ DPPs
Mode / Luxe · 300K+ DPPs
EEE · Ongoing DPPs
Réemploi · Ongoing DPPs
Horlogerie / Luxe · 150K+ DPPs
Mode / Luxe · Ongoing DPPs
Mode / Sport · Ongoing DPPs
Design · Ongoing DPPs
Instruments de musique · Ongoing DPPs
Retail / EEE · 200K+ DPPs
Éco-organisme · 150K+ DPPs
Horlogerie / Luxe · 500K+ DPPs
Luxe · 800K+ DPPs
Mode / Luxe · 300K+ DPPs
EEE · Ongoing DPPs
Réemploi · Ongoing DPPs
Horlogerie / Luxe · 150K+ DPPs
Mode / Luxe · Ongoing DPPs
Mode / Sport · Ongoing DPPs
Design · Ongoing DPPs
Instruments de musique · Ongoing DPPs
Why now
European regulation is accelerating
The Digital Product Passport becomes mandatory — by product category, on a precise schedule. The first deadlines arrive in early 2027.
Explore the full timeline| Regulation | Sector | Deadline | Status |
|---|---|---|---|
| Battery Pass (EU 2023/1542) | Batteries | February 2027 | Urgent |
| ESPR — Textiles | Textile | January 2027 | Urgent |
| ESPR — Electronics | EEE | 2028 | Ongoing |
| ESPR — Furniture | Furniture | 2029 | Planned |
| AGEC + CSRD | France / ESG | Active | Active |
6+ native regulations:BatteryESPREUDRAGECPCDSCatena-XWEEE
View the full matrixSee it in action
A living passport, from scan to report
Every product carries a digital passport aligned with ESPR requirements, enriched at every stage of the lifecycle.
9:41
Arianee DPP
Scanning…
Composition
95% organic cotton, 5% elastane
Origin
Portugal — GOTS certified
Carbon footprint
3.2 kg CO₂e
Repairability
8.4 / 10
ESPR compliant (EU 2024/1781)
Instant scan & identification
QR code, NFC or unique link — every product identified in one second with all regulatory data.
ESPR-aligned structured data
Composition, traceability, carbon footprint, repairability — every field aligned with Regulation (EU) 2024/1781.
Traceable lifecycle
Every event — manufacturing, sale, repair, recycling — is timestamped and immutable.
Export to your reports
Data feeds directly into your CSRD reporting and circular economy dashboards.
The mental model
From product to passport, in five steps
Ingest · Map · Govern · Anchor · Activate. A single framework for product data — every platform module maps to it.
01Layer · Data
Ingest
Your product data arrives as-is: CSV, REST API, or native connectors for SAP, Akeneo, Salsify, Centric. No upstream transformation — mapping configured once.
ERP · PLM · PIM · SAP · Akeneo
02Layer · Data
Map
Model once, reuse everywhere. JSON-LD + GS1 Web Vocabulary + Schema.org. 55+ stackable Data Profiles, regulatory updates included.
JSON-LD · GS1 · Schema.org
03Layer · Compliance
Govern
Compliance Engine: automatic validation by profile, continuous re-evaluation as regulations evolve. JRC 5-tier RBAC. Real-time compliance score, audit-ready PDF evidence pack.
ESPR · Battery · EUDR · AGEC
04Layer · Lifecycle
Anchor
Each lifecycle event anchored on-chain (SHA-256 hash). Arkhineo NF Z42-013 archive, eIDAS 2.0. 7 standard JRC Annex 9.B events — sale, repair, ownership, EoL.
Blockchain · Arkhineo · NF Z42-013
05Layer · Distribution
Activate
Smart Resolver QR: 1 code, N adapted responses (consumer, authority, operator). Brand-controlled portal, Apple/Google Wallet, MCP server for AI agents.
QR · NFC · Portal · MCP
The strategic choice
By February 2027, everyone will be compliant. A few will turn it into an advantage.
Two trajectories. Compliance alone is a cost. Compliance + channel captures usage data, re-engagement, resale value multiplied. The DPP doesn't change — the trajectory you choose does.
Track A
Compliance only
DPP as a checkbox
- Cost
- Pure cost center. IT project renewed every 3 years with each new regulation.
- Data captured
- Static. Product sheet frozen at market launch.
- Engagement
- None. The scan triggers nothing on the brand side.
- Resale
- Uncontrolled. Secondary market remains off-balance-sheet.
RecommendedTrack B
Compliance + canal
DPP as a strategic asset
- Cost
- Amortized investment. One platform, all regulations, no rebuild.
- Data captured
- Living. Lifecycle events, geolocated scans, post-purchase usage signals.
- Engagement
- Direct to end customer. +38% re-engagement measured (Breitling).
- Resale
- Managed. Continuous authentication → ×3 value on secondary market.
DPP, differently
The passport opens 8 channels. Not just one.
The DPP isn't a constraint — it's your next channel. Compliance is one use case. Seven others drive business: authentication, warranty, repair, resale, re-engagement, traceability, owner relationship.
Compliance
ESPR · BATTERY · EUDR
Automatic validation, evidence pack, legal archiving NF Z42-013.
Authentication
SCAN · ANTI-COUNTERFEIT
Every product certified, verifiable for life, on primary and secondary markets.
Warranty
ACTIVE · EXTENDED
Auto-activation on claim. Period, expiration, conditions — all in the DPP.
Repair
CERTIFIED WORKSHOP
Identified repair network, signed events, preserved history.
Resale
×3 RESALE VALUE
Continuous authentication → managed secondary market, not passive.
Re-engagement
+38% MEASURED
Post-purchase scan opens a direct channel. Content, services, loyalty.
Traceability
SUPPLY CHAIN
Substances of Concern traced tier-by-tier, down to raw material.
Owner
1ST-PARTY CRM
Owner claims their product. You get first-party usage data directly.
1 identifier. 8 activatable channels. All natively integrated in the platform — activate what you want, when you want.
About us
We didn't wait for ESPR to run DPPs at scale.
Arianee has been building its protocol since 2018. Today, 3.4 million passports run in production for around fifty brands across 40+ markets: Breitling, Richemont, Moncler, Fnac Darty, Lacoste, Panerai, and others.
The protocol is open and decentralised. Your data belongs to you, it remains portable, you can switch operators without losing history. Compliance is native (ESPR, WEEE, Battery Pass, AGEC, CSRD), not an optional module. And the certifications that matter are already in place: SOC 2 Type II, GS1 partner, legal archiving Arkhineo (Docaposte).
The DPP isn't a promise for 2027 — it's an infrastructure running today, one we've been running for eight years.
2018
Founded in Paris
3.4M+
DPPs in production
50+
Client brands
40+
Markets covered
SOC 2
Type II · GS1 · Arkhineo
Customer stories
Proven in production
From luxury to appliances, the Digital Product Passport is already a reality at scale.
Horlogerie / LuxeESPR (upcoming)
Digital passport at scale for the watchmaking industry. Authentication, traceability and customer engagement in a single passport.
Read the story
Horlogerie / LuxeESPR (upcoming)
DPP integration in the premium purchase journey. Each watch has its own unique digital passport.
Read the story
Mode / LifestyleEU Textiles (upcoming)
Digital passport connecting physical products and exclusive experiences. QR code authentication and reserved access for holders.
Read the storyReady to prepare your compliance?
Our regulatory experts will guide you through deploying your Digital Product Passport.