Brand description
The Conscious Festival was a sustainability-focused educational and festive event that took place at la Caserne from September 24th to 26th. The event covered topics such as fashion, beauty, lifestyle, food, money, transport, energy, travel, and fun, all with a focus on sustainability and environmental responsibility.
Brand goals
One of the primary goals of the Conscious Festival was to bridge the gap between the world of Web3 and its implications for sustainability. The event aimed to raise awareness about sustainability, the planet, biodiversity, and collective intelligence, and to encourage attendees to adopt environmentally responsible practices in their personal and professional lives.
summary
To enhance the experience, 150 NFTs were created as a proof of ownership, allowing attendees to claim access to the festival. The NFTs offered an innovative and unique way to participate in the event and provided attendees with a tangible symbol of their involvement.
Customer Benefit(s)
Proof of attendance easily accessible from the Arianee Wallet.
GO-TO-MARKET
Two weeks
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