Brand description
Based in Toulouse, France, Stade Toulousain is a professional rugby union club. Having won the Heineken Cup/European Rugby Champions Cup a record five times, they are the most successful team in Europe.
Brand goals
- To be the first rugby club to venture into the web3 arena and provide NFTs to its supporters.
- To establish a stronger connection with fans by offering exclusive opportunities and experiences with the team's players.
- To generate new sources of revenue and fan engagement
summary
Stade Toulousain launched its first NFT drop on June 5, 2022 during the final game of the regular season. This two-stage NFT drop was designed to engage with fans and offer unique opportunities and experiences.
The first stage of the NFT drop consisted of 18,754 free NFT season badges, which were made available to fans at the game and later to the public. These NFTs were designed with great attention to detail, paying homage to the club's history and propelling it into the web3 future. Fans at the game were given early access to the NFTs, which they could claim by scanning a QR code distributed in the stadium. The general public could then obtain the NFTs through https://nft.stadetoulousain.fr/.
NFTs were collected in a standard wallet with a dedicated UX. They are part of a dedicated collection on OpenSea.
The second stage of the NFT drop was made up of 1,907 premium NFTs, which were only available to owners of one of the 18,754 free NFTs from the first stage. These premium NFTs could be obtained in three ways: 15% of them for free through a draw, 40% sold for 30 euros (including tax), and 40% sold in cryptocurrency at a price of 0.015 ETH. The remaining 5% were reserved for players, partners, and club members.
In conclusion, Stade Toulousain's NFT drop was a huge success, offering fans the opportunity to own a piece of the club's history and be a part of its future. The club's innovative approach to fan engagement, through the use of NFTs, has set a new standard for sports clubs looking to engage with their supporters in the digital age.
Customer Benefit(s)
- Obtain collectibles with NFTs tradable on OpenSea
- Gain access to customized merchandising
- Send messages of support directly to the players through screens in the changing rooms and training center
- Chance to win unique experiences such as participating in a videoconference with club players, join a press conference, experience a match from close to the field
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