Brand description
Founded in 1865 by Jules and Augustine Jaluzot, Printemps is a French luxury department store known for its commitment to beauty, sustainability, and novelty. Offering high-end fashion, beauty, and home decor products, the store provides a sophisticated shopping experience.
Brand goals
Mark the first step in exploring web3 and increasing community engagement to drive customer loyalty.
summary
For Spring 2022, Printemps launched a Virtual Store with an NFT drop.
Each week, five customers who make purchases from the Virtual Store are entered into a six-week drawing for the chance to win an exclusive NFT created by artist Romain Froquet.
A total of 30 NFTs, inspired by Printemps, spring, renewal, and nature, will be available to win.
These NFTs are minted on Polygon and will be sent to winners via email. The NFTs can also be viewed on the Opensea page.
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