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digital PRODUCT PASSPORTs: 
Open and interoperable

The Arianee Digital Product Passports for durable goods are built for circularity and post-purchase experiences.

Our enterprise toolkit is trusted by leading brands. Based on the Arianee open-source protocol.

FROM A PRODUCTION-BASED TO A SERVICE BASED ECONOMY

As industries face pressure to align with environmental goals, traditional linear economic models that prioritize volume growth are becoming unsustainable.

Our comprehensive position paper explores innovative strategies for decoupling business growth from production, focusing on the trasformative potential of tokenization.

They build on the Arianee protocol

Durability starts with an open infrastructure, one that empowers every player in the product’s life cycle to work together.

Discover our unique solutions

READ:

Access product information on the Digital Product Passport

Provide the whole ecosystem of durable goods (customers, retailers, recyclers) with easy access to product information, ensuring trust, collaboration and regulatory compliance.

WRITE:

Allow all stakeholders to add key events to the Digital Product Passport

Allow permissioned parties involved in the production, repair and recycling of products to securely update the Digital Product Passport’s content with key event data (maintenance, repair, recycle, resell).

OWN:

Digital ownership given to customers enables brands to engage with everyone

Allow customers to own and transfer Digital Product Passports of durable goods so that brands can keep in touch with the current owner of the products in case of second-hand resell.

MEASURE:

Assess and demonstrate product durability to customers and regulators

Use dashboards to monitor repairs, resales, and recycling data, proving the impact of your product durability.

The Arianee Protocol in numbers

40

Brands and counting

2

M

Passports distributed

672.6

K

Utility events recorded on digital passport

323.5

K

Messages to product owners

WHY ARIANEE?

Open-source protocol

Public blockchain infrastructure for interoperability, composability, openness, security, and privacy. No lock-in risk. Governed by the Arianee Association.

Ready-to-use APIs

Easy to integrate and documented APIs to integrate within your existing product systems.

Transparent & unfalsifiable data

Every interaction is auditable, immutable, and secure, creating a trustless environment for all stakeholders.

Interoperable by design

Decentralised Unique Identifiers for DPPs stored on-chain enables seamless data sharing.

Scale with Partner ecosystem

A robust partner ecosystem from upstream integration to downstream utility services to cater for your durability and engagement goals.

Future-proofed for the internet of ownership

Digital ownership based on on-chain wallets enables customers to own and transfer DPPs.

Hear it from our clients

Logo of Breitling

”Customer engagement is at the heart of everything we do. We will continue to offer additional services to Breitling owners with absolute security and complete respect for privacy.”

Antonio Carriero - Chief Digital and Technology Officer
ysl-beauty

“To us, web3 holds the promise of intensified experiences, where artistic reinvention and genuine emotions collide.”

Stephan Bezy - CEO
Logo of Chateau Pape Clement

"A unique occasion calls for a unique experience"

Bernard Magrez - Owner
Logo of IBM

“This is part of our digital transformation and sustainable innovation strategy”

Pierre-Arnaud Grenade - Global CEO
Wunderman Thompson

“Arianee is a pioneer and a leader.”

Virgile Brodziak - Managing Director
Logo of IBM

"...a complete system, accessible to all and with very high added value”

Didier Lacroix - President
the-sandbox

“As a partner of Arianee and member of the association, we feel engaged into an open dialogue with lifestyle & fashion brands.”

Sebastien Borget - Co-Founder and COO
Image contrasting traditional industries with sustainable models, emphasizing tokenization.

Position Paper

From a Production-Based to a Service-Based Economy

As industries face pressure to align with environmental goals, traditional linear economic models that prioritize volume growth are becoming unsustainable.

Our comprehensive position paper explores innovative strategies for decoupling business growth from production, focusing on the transformative potential of tokenization.

Here’s what others are saying

Arianee’s Digital Product Passports are driving real impact across industries, from extending product lifecycles to enabling transparency and compliance. Our open, interoperable infrastructure is setting the standard for durable goods.

Backed by incredible investors

FAQs

What is the Arianee protocol?

The Arianee protocol allows brands to create NFTs (aka digital product passports) for their products. These digital product passports (DPPs)  are deployed on Blockchain and displayed on a customer-friendly interface such as a smartphone or a web browser, creating a digital link between the brand and the DPP owner.

Moreover, the technology developed by Arianee is open and interoperable, allowing to be used by Brands to :

  • Link NFTs to a validated Brand Identity that’s registered on the Blockchain
  • Create NFTs on the blockchain as a digital product passport
  • Transfer DPPs from one owner to another,
  • Prove ownership of an DPP by allowing the DPP owners to generate a “proof of ownership”,
  • Send messages and interact with owners via their DPPs,
  • Link events via time-stamp to a DPPand share data with selected stakeholders 
  • Store the DPP History and allow the owners to access it whenever they wish to,
  • Update the content of the DPP
What is the carbon footprint of Arianee?

That’s a great question! Often when people talk about blockchain technology, they mention the fact that some networks emit a lot of Co2. This is true when it comes to Bitcoin technology but we, at Arianee, have decided to make sure that our carbon footprint is as low as possible from day one.

In fact, Arianee operates on two Ethereum side chains under Proof-of-Stake (PoS)(Polygon) and Proof-of-Authority (PoA) which are very efficient in terms of energy consumption. We audited our Carbon and Energy footprint and we’re very proud to say that even if we reach the threshold of 200 million NFTs created in one year, our carbon footprint is only 25% of what a french family emits in one year.

Who are the founders?

Arianee's founders are passionate innovators, and pioneers Here’s a little more about each:

  • Alexandre COGNARD, Arianee’s CTO —  a serial entrepreneur (web agencies, e-commerce and FDM) and the former founder and CTO of @Vestiaire Collective. Connect with Alexandre here.
  • Pierre-Nicolas HURSTEL, Arianee’s CEO — o-founded and led four companies across diverse sectors, including change management consulting (BlueChange), B2B events (Eurovet Americas and Remode), and Technology (Arianee). Connect with Pierre-Nicolas here.
  • Frédéric MONTAGNON, the Chairman of the Board — a serial entrepreneur (Overblog, Teads, Secret Media, LGO) and the 7th largest startup investor in France. Blockchain expert since 2013. Connect with Frédéric here.
What does Arianee mean?

Would you believe us if we said that Arianee comes from a Greek legend? From the legend of Arianee (pronounced Ariadne) to be more precise. While the details of the story vary depending on the narrator, one part of it remains consistent through time:

With a thread of glittering jewels, Ariadne helped the Athenian hero Theseus escape the Labyrinth after he slew the Minotaur.

That brought on the expression “Ariadne’s thread”, which describes finding a solution to a problem through the exhaustive application of logic to all possible options.In today's internet "labyrinth", we connect users, products and brands with digital passports: We believe 

“Arianee” is a perfect name to represent what we stand for and believe. In reality, there could be no better name for a structure committed to helping companies and sectors negotiate the new internet – a labyrinth whose challenges far exceed those faced by Theseus – than Arianee.

Why is Arianee different from other digital product passport solution providers?

Arianee stands out in the digital product passport space for our unique infrastructure. While most brands grapple with first-party and third-party data, Arianee introduces the game-changing concept of zero-party data powered by blockchain.

READ: The Arianee solution enables the creation of DPPs, giving users—whether end-users or stakeholders—the ability to access and read the DPP’s content, ensuring full compliance with regulatory requirements.

  • Partnership with ST on this new authentication technology. 
  • A Decentralized Unique Identifier (DUID) solution allowing self-sovereign identity control with different entities participating, with blockchain ensuring secure, immutable, and decentralized management.

WRITE: The Arianee solution enables a collaborative infrastructure by allowing stakeholders with the appropriate permissions to add data to the DPP, enriching the product’s detailed history. This comprehensive data benefits end-users, brands, and all stakeholders by providing a more complete and informative DPP. 

  • Tamper proof writing, cannot be altered.
  • Management of Identities providing additional security.
  • Audit trail on the blockchain creating the conditions for a trustless environment.

OWN: The Arianee solution enables digital ownership, unlocking various new use cases and services for brands. These include personalized messages, linking to warranties or insurance, tailored maintenance for appliances, and the ability to resell or repair products with just a few clicks. It also allows the original owner to seamlessly transfer ownership to a new user, helping brands maintain contact with the current owner or relinquish ownership when the product reaches the end of its lifecycle

  • Enable digital ownership:  onchain DPP are owned and transferable by users’ wallet.
  • Dmessage feature letting the brand stay in touch with the end user based on ownership data only.
What is the link between Arianee SaaS, Arianee Protocol, and Arianee Association?

Great question! Well, the story began with the Arianee Protocol which is an open-source protocol that aims to create a global standard for secure and authentic digital product passports.

Then, we created the Arianee Association, bringing together like-minded industry players,brands, tech partners, integrators, retailers  to govern and support the adoption of the Arianee Protocol.

The Arianee Enterprise , founded in 2019, is the 1st company to pioneer the Arianee Protocol's adoption. It provides end-to-end, enterprise-ready APIs  enabling brands to tokenize, distribute, manage their DPPs, and extend the lifespan of their products.

What is Arianee's ambition?

Arianee is building a framework for a virtuous internet, empowering brands and their users to control their data. We are changing the paradigm of engagement on the internet by enabling every major brand to deploy a new customer data infrastructure, natively dynamic and controlled by users, complementing first and third-party data.

What are our solutions

The Arianee protocol, a multi-chain EVM open-source set of smart contracts built to create enriched and dynamic NFTs brands can distribute to their users to improve user experience and engagement. 

Arianee Enterprise provides open and interoperable Digital Product Passport (DPP) solutions for durable goods. Our technology is built on a decentralized, multi-chain EVM open-source protocol, allowing brands to leverage Digital IDs and enriched data capsules. With our APIs and software as a service (SaaS) infrastructure, brands can integrate DPPs into their existing systems effortlessly.