digital PRODUCT PASSPORTs:
Open and interoperable
The Arianee Digital Product Passports for durable goods are built for circularity and post-purchase experiences.
Our enterprise toolkit is trusted by leading brands. Based on the Arianee open-source protocol.
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FROM A PRODUCTION-BASED TO A SERVICE BASED ECONOMY
As industries face pressure to align with environmental goals, traditional linear economic models that prioritize volume growth are becoming unsustainable.
Our comprehensive position paper explores innovative strategies for decoupling business growth from production, focusing on the trasformative potential of tokenization.
They build on the Arianee protocol
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NEW CLIENT STORY
ecosystem, and Fnac Darty are launching the first Digital Product Passports for electrical and electronic equipment (EEE) built on the Arianee protocol with one north star: extending the lifespan of electronics.
Through a shared, open-source infrastructure, DPPs will enhances product traceability, repairability, and environmental responsibility.
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Durability starts with an open infrastructure, one that empowers every player in the product’s life cycle to work together.
Discover our unique solutions
READ:
Provide the whole ecosystem of durable goods (customers, retailers, recyclers) with easy access to product information, ensuring trust, collaboration and regulatory compliance.
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WRITE:
Allow permissioned parties involved in the production, repair and recycling of products to securely update the Digital Product Passport’s content with key event data (maintenance, repair, recycle, resell).
OWN:
Allow customers to own and transfer Digital Product Passports of durable goods so that brands can keep in touch with the current owner of the products in case of second-hand resell.
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MEASURE:
Use dashboards to monitor repairs, resales, and recycling data, proving the impact of your product durability.
Digital product passport BENEFITS
The Arianee Protocol in numbers
40
Brands and counting
2
M
Passports distributed
672.6
K
Utility events recorded on digital passport
323.5
K
Messages to product owners
Discover our Use Cases
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WHY ARIANEE?
Open-source protocol
Public blockchain infrastructure for interoperability, composability, openness, security, and privacy. No lock-in risk. Governed by the Arianee Association.
Ready-to-use APIs
Easy to integrate and documented APIs to integrate within your existing product systems.
Transparent & unfalsifiable data
Every interaction is auditable, immutable, and secure, creating a trustless environment for all stakeholders.
Interoperable by design
Decentralised Unique Identifiers for DPPs stored on-chain enables seamless data sharing.
Scale with Partner ecosystem
A robust partner ecosystem from upstream integration to downstream utility services to cater for your durability and engagement goals.
Future-proofed for the internet of ownership
Digital ownership based on on-chain wallets enables customers to own and transfer DPPs.
Hear it from our clients
Position Paper
As industries face pressure to align with environmental goals, traditional linear economic models that prioritize volume growth are becoming unsustainable.
Our comprehensive position paper explores innovative strategies for decoupling business growth from production, focusing on the transformative potential of tokenization.
Here’s what others are saying
Arianee’s Digital Product Passports are driving real impact across industries, from extending product lifecycles to enabling transparency and compliance. Our open, interoperable infrastructure is setting the standard for durable goods.
Backed by incredible investors
FAQs
The Arianee protocol allows brands to create NFTs (aka digital product passports) for their products. These digital product passports (DPPs) are deployed on Blockchain and displayed on a customer-friendly interface such as a smartphone or a web browser, creating a digital link between the brand and the DPP owner.
Moreover, the technology developed by Arianee is open and interoperable, allowing to be used by Brands to :
- Link NFTs to a validated Brand Identity that’s registered on the Blockchain
- Create NFTs on the blockchain as a digital product passport
- Transfer DPPs from one owner to another,
- Prove ownership of an DPP by allowing the DPP owners to generate a “proof of ownership”,
- Send messages and interact with owners via their DPPs,
- Link events via time-stamp to a DPPand share data with selected stakeholders
- Store the DPP History and allow the owners to access it whenever they wish to,
- Update the content of the DPP
That’s a great question! Often when people talk about blockchain technology, they mention the fact that some networks emit a lot of Co2. This is true when it comes to Bitcoin technology but we, at Arianee, have decided to make sure that our carbon footprint is as low as possible from day one.
In fact, Arianee operates on two Ethereum side chains under Proof-of-Stake (PoS)(Polygon) and Proof-of-Authority (PoA) which are very efficient in terms of energy consumption. We audited our Carbon and Energy footprint and we’re very proud to say that even if we reach the threshold of 200 million NFTs created in one year, our carbon footprint is only 25% of what a french family emits in one year.
Arianee's founders are passionate innovators, and pioneers Here’s a little more about each:
- Alexandre COGNARD, Arianee’s CTO — a serial entrepreneur (web agencies, e-commerce and FDM) and the former founder and CTO of @Vestiaire Collective. Connect with Alexandre here.
- Pierre-Nicolas HURSTEL, Arianee’s CEO — o-founded and led four companies across diverse sectors, including change management consulting (BlueChange), B2B events (Eurovet Americas and Remode), and Technology (Arianee). Connect with Pierre-Nicolas here.
- Frédéric MONTAGNON, the Chairman of the Board — a serial entrepreneur (Overblog, Teads, Secret Media, LGO) and the 7th largest startup investor in France. Blockchain expert since 2013. Connect with Frédéric here.
Would you believe us if we said that Arianee comes from a Greek legend? From the legend of Arianee (pronounced Ariadne) to be more precise. While the details of the story vary depending on the narrator, one part of it remains consistent through time:
With a thread of glittering jewels, Ariadne helped the Athenian hero Theseus escape the Labyrinth after he slew the Minotaur.
That brought on the expression “Ariadne’s thread”, which describes finding a solution to a problem through the exhaustive application of logic to all possible options.In today's internet "labyrinth", we connect users, products and brands with digital passports: We believe
“Arianee” is a perfect name to represent what we stand for and believe. In reality, there could be no better name for a structure committed to helping companies and sectors negotiate the new internet – a labyrinth whose challenges far exceed those faced by Theseus – than Arianee.
Arianee stands out in the digital product passport space for our unique infrastructure. While most brands grapple with first-party and third-party data, Arianee introduces the game-changing concept of zero-party data powered by blockchain.
READ: The Arianee solution enables the creation of DPPs, giving users—whether end-users or stakeholders—the ability to access and read the DPP’s content, ensuring full compliance with regulatory requirements.
- Partnership with ST on this new authentication technology.
- A Decentralized Unique Identifier (DUID) solution allowing self-sovereign identity control with different entities participating, with blockchain ensuring secure, immutable, and decentralized management.
WRITE: The Arianee solution enables a collaborative infrastructure by allowing stakeholders with the appropriate permissions to add data to the DPP, enriching the product’s detailed history. This comprehensive data benefits end-users, brands, and all stakeholders by providing a more complete and informative DPP.
- Tamper proof writing, cannot be altered.
- Management of Identities providing additional security.
- Audit trail on the blockchain creating the conditions for a trustless environment.
OWN: The Arianee solution enables digital ownership, unlocking various new use cases and services for brands. These include personalized messages, linking to warranties or insurance, tailored maintenance for appliances, and the ability to resell or repair products with just a few clicks. It also allows the original owner to seamlessly transfer ownership to a new user, helping brands maintain contact with the current owner or relinquish ownership when the product reaches the end of its lifecycle
- Enable digital ownership: onchain DPP are owned and transferable by users’ wallet.
- Dmessage feature letting the brand stay in touch with the end user based on ownership data only.
Great question! Well, the story began with the Arianee Protocol which is an open-source protocol that aims to create a global standard for secure and authentic digital product passports.
Then, we created the Arianee Association, bringing together like-minded industry players,brands, tech partners, integrators, retailers to govern and support the adoption of the Arianee Protocol.
The Arianee Enterprise , founded in 2019, is the 1st company to pioneer the Arianee Protocol's adoption. It provides end-to-end, enterprise-ready APIs enabling brands to tokenize, distribute, manage their DPPs, and extend the lifespan of their products.
Arianee is building a framework for a virtuous internet, empowering brands and their users to control their data. We are changing the paradigm of engagement on the internet by enabling every major brand to deploy a new customer data infrastructure, natively dynamic and controlled by users, complementing first and third-party data.
The Arianee protocol, a multi-chain EVM open-source set of smart contracts built to create enriched and dynamic NFTs brands can distribute to their users to improve user experience and engagement.
Arianee Enterprise provides open and interoperable Digital Product Passport (DPP) solutions for durable goods. Our technology is built on a decentralized, multi-chain EVM open-source protocol, allowing brands to leverage Digital IDs and enriched data capsules. With our APIs and software as a service (SaaS) infrastructure, brands can integrate DPPs into their existing systems effortlessly.