PARIS, 27 October 2020, Mazars, the international audit, tax and advisory firm, is proud to announce it has joined the Arianee project consortium as a partner member. Arianee is building a global standard for the digital identity and ownership of valuable objects. In joining, Mazars will help the consortium meet the future needs of the luxury sector.
Luxury is a priority sector for Mazars and the decision to become a member signals the firm’s commitment to ensure its clients can understand and apply breakthrough technologies to meet present and future needs. Membership will see Mazars participate in how governance is shaped around industry innovation and facilitate collaboration on new products and services alongside the likes of ba&sh, Breitling, Dentsu Aegis Network and Richemont.
The Arianee project is an independent, participative organisation with a mission to build a global standard for the digital certification of valuable objects by promoting and supporting the adoption of the Arianee Protocol, an open source, blockchain based, technology that allows a business to generate digital passports of its products.
Adding Mazars to the Arianee consortium means the digital ownership specialist gains access to an international brand present in over 90 countries and multi-disciplinary expertise covering all areas of the luxury industry. Mazars is a leading auditor of and advisor to major luxury groups worldwide and has extensive experience helping them navigate industry challenges and surpass customer expectations.
“Mazars is delighted to become a partner member of Arianee and contribute to the luxury ownership revolution. Innovation is at the heart of how we support our clients and by embracing technology we can build a sustainable luxury industry that benefits businesses, customers and society alike”
— Isabelle Massa, Partner Mazars
““Mazars has deep expertise in the luxury sector, their membership will help us do that even more. Our upcoming research project on changing business models, customer experiences and the role of technology will be a fantastic way to kickstart our partnership.”
— Pierre-Nicolas Hurstel, CEO Arianee
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